In the Spotlight - David Lattimer

When asked about some background, David Lattimer of David Chad Beauty Parlor states, “I could concoct a perfect story, but that would be far from the truth.” Lattimer has been doing hard for a least “100 years,” and has had some ups and downs along the way. At the young age of 25 he opened a salon in Montville, which quickly became a huge success, only to have it shattered based on some of his horrible life choices. His second salon in Nutley did not work out due to the difficult commute. Thanks to his caring wife and incredible two children, he eventually opened a small salon on the corner of Gould and Blooomfield Avenues in Caldwell. This location was perfect until even with a renovation, he outgrew the space.


That growth brought him to his current location... a truly architectural dream housed in the Grover House building on Bloomfield Avenue in Caldwell. Lattimer explains, “It is not just the structure that makes this place amazing... it is the people.” He adds, “From our staff to our clients, is what makes this salon the coolest salon on the planet.” Lattimer’s salon, David Chad Beauty Parlor, now boasts 22 employees who push the beauty envelope to bring clients the upmost best in style, design and overall customer service.


When asked what makes you tick?, he replied, “That’s simple, having clients of any age walk through our door with questions or doubts about themselves, and then leaving confident, secure and beautiful. Lattimer’s passion that led into the beauty industry is about ‘making people feel good.’


David Lattimer

David Chad Beauty Parlor

333 Bloomfield Avenue, Caldwell | 973-287-6718 |

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